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Logic vs. Image — Bet on Image
Logically, it would be better to abbreviate words in a PPC Ad, because the meaning is still conveyed, but you save characters. Emotionally, an abbreviation just doesn’t have the same affective impact...
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A Detailed Breakdown of a Recent Win
Sometimes a given contest demands a second look. And this is one of those times. So take another look at this recent win from Monday’s Tips From The Boosters column: If you’ll recall, the winning ad...
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